Privacy Policy
Effective Date: July 8, 2026
Website: https://wineandbarrel.com
Company: Wine & Barrel Co.
Wine & Barrel Co. respects your privacy. This Privacy Policy explains how we collect, use, share, retain, and protect personal information when you visit our website, sign up for our mailing list, submit a form, opt in to text messages, purchase wine, join or express interest in our wine club, customize an allocation, register for an event, request shipping, or otherwise interact with Wine & Barrel Co.
Our website, wines, wine club, events, offers, and alcohol-related communications are intended only for individuals who are 21 years of age or older in the United States, or the legal drinking age in their location.
By using our website or submitting information to Wine & Barrel Co., you agree to the practices described in this Privacy Policy.
Contents
- About Us
- About This Privacy Policy
- Information We Collect and How We Collect It
- Age Verification and Alcohol Eligibility
- Orders, Wine Club, Allocations, Shipping, and Payment
- Email Marketing, Text Messages, and Your Marketing Choices
- Trade Shows, Events, Tastings, QR Code Forms, Surveys, and Promotions
- Website, Cookies, Analytics, and Advertising
- How We Use Your Information
- Legal Basis for Processing
- How We Share Information
- International Transfers
- Retention of Your Information and Deletion
- Your Privacy Choices and Data Protection Rights
- California Privacy Notice
- Data Security
- Third-Party Links and Services
- Changes to This Privacy Policy
- Contact Us and Data Controller
1. About Us
“Wine & Barrel Co.,” “we,” “us,” and “our” refer to Wine & Barrel Co., with its principal place of business located:
Wine & Barrel Co.
Saint Helena, CA
United States
2. About This Privacy Policy
This Privacy Policy applies to personal information we collect through our website, online forms, email communications, text messaging programs, wine club and allocation activities, order and shipping processes, events, tastings, trade shows, promotions, customer service interactions, and other online or offline interactions with Wine & Barrel Co.
Please read this Privacy Policy carefully. If you have any questions, concerns, or requests regarding this Privacy Policy or how we use personal information, please contact us using the information listed in the “Contact Us and Data Controller” section below.
3. Information We Collect and How We Collect It
We may collect personal information that you choose to provide directly to us, including:
- Name
- Email address
- Phone number
- Mobile phone number
- Billing address
- Shipping address
- State, ZIP code, or general location information
- Date of birth or confirmation that you are 21 years of age or older
- Company name, title, or trade affiliation
- Wine interests, event interests, wine club preferences, or allocation preferences
- Gift message, delivery instructions, or special order notes
- Messages, inquiries, feedback, survey responses, reviews, or other information submitted through forms
- Order, reservation, tasting, event, allocation, promotion, or transaction information
- Customer service communications
- Marketing preferences, email opt-in status, text message opt-in status, and unsubscribe requests
We may collect this information when you:
- Visit our website
- Submit a contact form
- Sign up for our mailing list
- Opt in to text messages
- Scan a QR code at a tasting, event, trade show, or festival
- Request information about our wines
- Express interest in our wine club
- Join, customize, or manage a wine club allocation
- Register for an event, tasting, or release opportunity
- Purchase wine or request shipping
- Respond to a survey, questionnaire, promotion, giveaway, contest, or feedback request
- Communicate with us by email, phone, text message, website form, social media, or in person
4. Age Verification and Alcohol Eligibility
Because Wine & Barrel Co. sells and promotes alcoholic beverages, we may ask you to confirm that you are at least 21 years of age before accessing certain parts of our website, joining our mailing list, receiving alcohol-related communications, purchasing wine, joining the wine club, participating in allocations, or attending certain events.
We do not knowingly collect personal information from individuals under 21 years of age for wine purchases, wine club participation, alcohol-related offers, alcohol-related communications, or wine-related events. If we become aware that personal information has been submitted by someone under 21, we may delete the information or take other appropriate steps.
We do not knowingly collect personal information from children under the age of 13. If we learn that we have inadvertently collected personal information from a child under 13, we will take reasonable steps to delete it.
Wine shipments may require age verification and an adult signature at delivery. Carriers, fulfillment partners, compliance providers, or ecommerce providers may collect or verify information necessary to complete lawful wine shipments.
5. Orders, Wine Club, Allocations, Shipping, and Payment
If you purchase wine, join our wine club, customize an allocation, request shipping, register for an event, or participate in a related transaction, we may collect and use information needed to:
- Process your order or wine club allocation
- Manage wine club membership, preferences, discounts, and benefits
- Confirm billing, shipping, and delivery details
- Verify age eligibility where required
- Process payment through third-party payment providers
- Coordinate fulfillment, shipping, delivery, and adult signature requirements
- Communicate about order status, weather holds, shipping delays, pickup details, or delivery issues
- Manage returns, refunds, replacements, or customer service requests
- Maintain records required for tax, accounting, alcohol compliance, and business purposes
- Comply with federal, state, and local alcohol beverage laws
Wine availability, shipping, and delivery are subject to applicable laws and carrier rules. We may not be able to sell or ship wine to every location.
Payments may be processed by third-party payment processors or ecommerce providers. Wine & Barrel Co. does not intend to collect or store full credit card numbers directly on our website unless clearly stated at the time of transaction.
Payment processors may collect payment card details, billing information, fraud-prevention data, and other information necessary to complete the transaction. Their handling of payment information is governed by their own policies and security practices.
6. Email Marketing, Text Messages, and Your Marketing Choices
If you choose to receive email communications from Wine & Barrel Co., we may send you information about:
- Wine releases
- Wine club opportunities and allocation reminders
- Events and tastings
- Special offers or limited availability
- Winery news and journal content
- Trade, restaurant, retail, or partnership opportunities
We may use third-party email marketing platforms, such as Mailchimp or similar providers, to manage our mailing list and send communications.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us directly.
If you opt in to receive text messages from Wine & Barrel Co., we may collect and use your mobile phone number, text message opt-in status, message preferences, message history, delivery status, and unsubscribe or help requests. Text messages may include wine release updates, wine club reminders, allocation notices, event information, order updates, special offers, and related communications.
Your consent to receive marketing text messages is not a condition of purchase. Message and data rates may apply. You may unsubscribe from text messages by following the instructions included in our messages, including replying STOP when supported, or using an unsubscribe link if one is provided.
Submitting a general inquiry, placing an order, or joining the wine club does not necessarily mean you will receive marketing emails or marketing text messages unless you have opted in or we are otherwise permitted to contact you under applicable law.
We may still send transactional or service-related communications, such as order confirmations, shipping notices, wine club allocation notices, account updates, customer service replies, event updates, or legally required communications.
We will ask for your consent before sharing your personal information with third parties for their own direct marketing purposes where required by law.
7. Trade Shows, Events, Tastings, QR Code Forms, Surveys, and Promotions
At trade shows, tastings, festivals, private events, release events, wine club events, or other Wine & Barrel Co. experiences, we may collect information through QR code forms, signup sheets, event registrations, badge scans, business cards, direct conversations, surveys, questionnaires, or digital forms.
We may use this information to:
- Follow up after the event
- Respond to your request
- Provide information about our wines, wine club, releases, or events
- Manage event-related communications
- Support trade, restaurant, retail, media, or partnership inquiries
- Process promotion, giveaway, contest, or sweepstakes entries
- Provide prizes, rewards, or promotional benefits where applicable
- Add you to our email or text message list if you have opted in
You must be 21 years of age or older to submit information related to Wine & Barrel Co. wines, wine club, offers, events, promotions, or alcohol-related communications.
8. Website, Cookies, Analytics, and Advertising
When you visit our website, we may automatically collect certain technical information, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Referring website
- Date and time of visit
- Website interactions
- Cookie, pixel, and analytics information
This information helps us understand how visitors use our website, improve website performance, protect site security, measure marketing effectiveness, troubleshoot technical issues, and improve the customer experience.
Our website may use cookies, pixels, tags, and similar technologies to:
- Support website functionality
- Remember preferences
- Help with age-gate functionality
- Analyze website traffic
- Improve website performance
- Measure email, text message, and advertising performance
- Support security and fraud prevention
- Improve marketing and customer experience
Cookies are small files placed on your device. You may be able to adjust your browser settings to block or delete cookies. Some parts of the website may not function properly if cookies are disabled.
We may use analytics tools, advertising platforms, pixels, or similar technologies to understand website traffic, measure marketing performance, improve user experience, and support advertising or remarketing.
These tools may collect or receive information such as IP address, browser type, device information, pages visited, interactions with our website, email engagement, text message engagement, and general location information.
Depending on the tool and applicable law, some analytics or advertising activity may be considered a “sale” or “sharing” of personal information. Where required, we will provide applicable choices or opt-out rights.
9. How We Use Your Information
We may use the information we collect to:
- Respond to your inquiries
- Provide customer support
- Send requested information about our wines, wine club, events, or trade opportunities
- Process purchases, wine club allocations, reservations, event registrations, promotions, or customer requests
- Confirm age eligibility where required
- Arrange fulfillment, shipping, delivery, pickup, or adult signature verification
- Communicate about orders, allocations, shipping, delivery, events, promotions, or account-related matters
- Send marketing emails or text messages if you have opted in or where otherwise permitted
- Manage email and text message preferences, opt-ins, unsubscribes, STOP requests, and HELP requests
- Improve our website, products, communications, and customer experience
- Monitor and analyze trends, usage, and activities related to our website and services
- Maintain business, tax, accounting, compliance, transaction, and customer service records
- Comply with federal, state, and local laws, including alcohol beverage laws
- Carry out obligations arising from contracts or transactions between you and Wine & Barrel Co.
- Protect against fraud, misuse, unauthorized access, chargebacks, illegal activity, or unlawful transactions
- Protect the rights, property, customers, business, and safety of Wine & Barrel Co. and others
- Fulfill any other purpose described to you at the time your information is collected
10. Legal Basis for Processing
In certain jurisdictions, we may be required to identify a legal basis for collecting, using, or otherwise processing personal information. Depending on the personal information involved and the specific context, our legal basis may include:
- Consent: We may process information when you have given us permission, such as when you opt in to email marketing or text messages.
- Contract performance: We may process information to complete a purchase, manage a wine club allocation, fulfill an order, arrange shipping, process payment, or provide requested services.
- Legal obligations: We may process information to comply with alcohol beverage laws, tax requirements, accounting obligations, age-verification rules, shipping compliance, law enforcement requests, or other legal requirements.
- Legitimate interests: We may process information to operate our business, improve our website and customer experience, prevent fraud, secure our systems, respond to inquiries, manage customer relationships, and market our products where permitted by law.
- Protection of rights and safety: We may process information when necessary to protect the rights, property, safety, or security of Wine & Barrel Co., our customers, or others.
If you have questions about the legal basis on which we collect or use your personal information, please contact us using the information listed below.
11. How We Share Information
We do not knowingly sell personal information in the traditional sense of exchanging it for money.
We may share personal information with trusted service providers and business partners who help us operate Wine & Barrel Co., including:
- Website hosting and website management providers
- Email marketing platforms
- Text messaging and communications providers
- Ecommerce and wine compliance platforms
- Payment processors
- Fraud prevention providers
- Shipping, fulfillment, logistics, and carrier services
- Event, reservation, survey, promotion, or customer management tools
- Analytics and advertising providers
- Professional advisors, including legal, tax, accounting, and compliance service providers
These providers may use personal information only as needed to provide services to Wine & Barrel Co. or as otherwise permitted by law.
We may also share or disclose information if required by law, regulation, subpoena, court order, legal process, law enforcement request, alcohol regulatory authority, or to protect our rights, property, customers, business, or the safety of others.
We may share personal information in connection with, or during negotiations of, any merger, sale of company assets, financing, acquisition, restructuring, reorganization, dissolution, or transfer of all or a portion of our business.
12. International Transfers
Wine & Barrel Co. is based in the United States. If you access our website or interact with us from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where our service providers or we operate.
Privacy and data protection laws in those countries may differ from the laws in your location. Where required by applicable law, we will take steps intended to provide appropriate safeguards for personal information transferred outside of your country or region.
Accessing our website from outside the United States does not mean that Wine & Barrel Co. offers wine sales, shipping, delivery, events, tastings, wine club memberships, allocations, or alcohol-related services in your country or location. Wine orders, shipments, and alcohol-related services remain subject to our Terms of Use, Shipping & Returns Policy, checkout availability, and applicable alcohol laws.
13. Retention of Your Information and Deletion
We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
When determining how long to keep information, we may consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the reason we collected it, whether we still need it, and any legal, tax, accounting, compliance, or business recordkeeping requirements.
For example:
- Contact and inquiry records may be kept for business follow-up
- Email marketing records may be kept until you unsubscribe or request deletion
- Text message opt-in, opt-out, STOP, HELP, and consent records may be kept for compliance and recordkeeping purposes
- Wine club records may be kept as needed to manage membership, allocations, benefits, and compliance
- Transaction, shipping, payment, tax, accounting, and compliance records may be kept as required by law or business needs
- Event, survey, promotion, and tasting records may be kept for event management, follow-up, and compliance
- Website security logs may be kept for security, fraud prevention, and troubleshooting
Retention of information may also be necessary to comply with legal obligations, resolve disputes, file or defend legal claims, enforce agreements, prevent fraud, or maintain evidence of transactions, consents, or compliance activities.
Details of retention periods for different categories of personal information may be available upon request by contacting us using the information listed below.
14. Your Privacy Choices and Data Protection Rights
Depending on your location and applicable law, you may have certain privacy rights regarding your personal information. These rights may include the ability to:
- Access the personal information we maintain about you
- Request that we correct or update inaccurate information
- Request deletion of certain personal information
- Object to certain processing of your personal information
- Ask us to restrict certain processing of your personal information
- Request portability of your personal information in a readable and standardized format, where applicable
- Withdraw consent where we process information based on consent
- Opt out of marketing emails
- Opt out of marketing text messages
- Adjust your browser settings to block or delete cookies
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.
You may unsubscribe from text messages by following the instructions included in our messages, including replying STOP when supported, or using an unsubscribe link if one is provided.
Some requests may be subject to limitations based on legal, tax, accounting, compliance, transaction, security, or business recordkeeping requirements.
We will respond to privacy requests in accordance with applicable law. To make a request, please contact us using the information listed below.
You may also have the right to complain to a data protection authority or supervisory authority, depending on your location and applicable law.
15. California Privacy Notice
If you are a California resident, you may have certain rights under California privacy laws, depending on how those laws apply to our business. These rights may include the right to request access to personal information, to request its deletion or correction, and to request information about how personal information is collected, used, disclosed, sold, or shared.
Wine & Barrel Co. does not knowingly sell personal information in exchange for money. However, some analytics, advertising, or marketing technologies may be considered “sharing” or “selling” under certain privacy laws. Where required, we will provide applicable choices or opt-out rights.
To submit a California privacy request, please contact us using the information below.
16. Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no website, email system, text messaging system, database, payment system, or internet transmission is completely secure. We cannot guarantee the absolute security of personal information.
17. Third-Party Links and Services
Our website may include links to third-party websites or embedded services, including social media platforms, maps, videos, e-commerce tools, payment tools, reservation tools, shipping tools, event platforms, survey tools, promotion tools, text messaging tools, or email signup forms.
Third-party websites and services may collect information about you under their own privacy policies. Wine & Barrel Co. is not responsible for the privacy practices, security, or content of third-party websites or services.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page.
If we make material changes, we may take appropriate steps to notify you consistent with the significance of the changes and applicable law.
Continued use of our website or services after changes are posted constitutes your acceptance of the updated Privacy Policy.
19. Contact Us and Data Controller
The data controller of your personal information is Wine & Barrel Co., with its principal place of business located at:
Wine & Barrel Co.
Saint Helena, CA
United States
If you have questions about this Privacy Policy, how we handle personal information, or your privacy choices and rights, please contact us:
Wine & Barrel Co.
Email: support@wineandbarrel.com
Website: https://wineandbarrel.com